Project “Matte Black”: Private Label 5L Air Fryer for European Retail

Case Details

The Challenge: A European distributor wanted to launch a “Premium Collection” air fryer. The market was flooded with glossy plastic models. They needed a unique matte finish with a digital touch interface that felt luxurious but stayed within a strict unit cost.

Our Solution:

  • Mold Treatment: We utilized a specialized injection molding process to achieve a premium matte texture without painting (reducing environmental impact and cost).

  • UI Customization: Developed a custom LED control panel with 8 pre-set menus tailored to Western cooking habits.

  • Safety: Passed CE/GS/RoHS certifications immediately for the EU market.

The Result: The product launched in Q4 and sold out the initial 2,000 units within 2 months. The client has since reordered 3 containers (40HQ).

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